About SOWEDDIT

A global curated directory built for the Somali wedding community, starting in the UK.

What is SOWEDDIT?

SOWEDDIT (Somali Wedding Edit) is a wedding vendor directory designed to help Somali couples discover the right vendors for every part of their wedding journey.

From photographers and videographers to caterers, decorators, makeup artists, henna artists, venues and more, SOWEDDIT brings everything together in one easy-to-browse directory. We're launching in the UK first, with plans to expand to Somali communities across the US, Canada, Australia, Scandinavia and beyond.

Planning a wedding should be exciting, but finding vendors who understand your dhaqan and vision isn't always easy. SOWEDDIT was created to make that process simpler by connecting couples with businesses that regularly serve the Somali community.

To maintain quality across the platform, every vendor application is reviewed before being published, helping couples browse with greater confidence.

Who is it for?

SOWEDDIT is for Somali couples around the world, whether you're planning a soo dhoonis, meher or aroos in the UK or anywhere else in the diaspora.

It's also for businesses that serve the Somali community and want to connect with couples actively searching for wedding services. Whether you're a photographer, caterer, makeup artist, decorator, henna artist, venue or entertainer, SOWEDDIT helps put your business in front of the right audience.

If you understand Somali weddings and play a part in creating memorable celebrations, SOWEDDIT is for you.

Who builds it?

SOWEDDIT was created by members of the Somali community who understand how important it is to find the right people for your wedding day.

We saw a gap: talented vendors were scattered across social media, word-of-mouth recommendations and WhatsApp groups, making it difficult for couples to discover and compare their options in one place.

Our mission is simple: to make wedding planning easier by bringing together carefully reviewed vendors in a curated directory designed specifically for Somali couples.

Whether you're planning your big day or growing your business, SOWEDDIT exists to help the right people find each other.